The Hetregó brand is part of Minardi Industries, a company founded by Luigi Minardi in 1916.
An Italian brand with strong international appeal, Hetregó combines tradition and aesthetic innovation with the quality of the finest materials. A skilful blend of tradition and innovation, with a forward-looking vision. Led by the third generation, Hetregó draws on the century-old heritage inherited from Minardi and renews it through continuous technical research into fabrics, design, pattern making, and meticulous attention to detail.
At the heart of Hetregó’s collections is the product itself and the multiple functions it can fulfil in everyday life. The company’s heritage becomes tangible and accessible: Hetregó is one of the few brands internationally to have, among its own divisions, the production and processing of down used in waterproof coats, windbreakers, parkas, jackets, and down jackets.
From 2007 to 2010, Apparire handled Hetregó’s integrated communications: strategy, art direction, fashion photo shoots, catalogues and POP materials, website, print and digital campaigns in Italy and abroad — from advertising space planning to direct relations with editorial offices — as well as external communications.
