Encanto Nutraceutica, a company specialising in the formulation and contract manufacturing of food supplements, nutricosmetics, sports supplements and complementary animal feeds.
Since 2022, Apparire has been defining and delivering the company’s communication and marketing strategy across all its services
Newsletter
Among the marketing actions connected to the website’s content, the newsletter represents the tool for direct contact with a profiled audience of existing and potential clients. In a B2B sector such as nutraceuticals, where decision-making cycles are long and the choice of manufacturing partner is based on perceived competence, periodic email communication allows the relationship to be maintained without the commercial pressure of direct contact. Email campaign content is built in synergy with the site’s editorial plan — new Encantopedia features, catalogue updates, innovations in formulations and packaging formats — with audience segmentation that distinguishes between the different areas of interest: food supplements, nutricosmetics, sports supplements, complementary animal feeds and food packaging. The objective is not frequency but relevance: each send reaches the recipient with content pertinent to their specific field.
Newsletter LInkedIn
The LinkedIn newsletter complements the traditional email newsletter as part of the social media strategy, serving a distinct function and reaching a partially different audience. While the email newsletter reaches a proprietary database built over time, the LinkedIn newsletter engages a broader professional audience — industry contacts, professionals, and potential partners — who can access the content directly within the platform, without the need for external registration. The content draws on and reworks the topics covered in the website’s editorial plan — formulations, ingredients, and catalogue updates — adapting them to the format and context of LinkedIn, where the brand’s professional positioning takes precedence over its commercial dimension. The LinkedIn newsletter does not replace the email newsletter but complements it, extending the reach of the content to an audience that the proprietary database would not otherwise reach and helping to strengthen Encanto’s visibility within its target industry.
